Francis Zierer
Tommy Bayer
I’d seen another SaaS company produce a few high-budget comedy videos that gave you just a hint of the product and I asked for $5,000 to try out a similar tactic.
I chose Tommy after meeting with four other social video comedians largely for his proven virality and that he came with a couple of other actors, his regular troupe.
I guided him on product and office life scenarios, and provided copywriting assistance for more specific Air bits (especially in the “reality show” sketch).
The five videos brought in:
Over 250,000 views across all platforms
1,500+ engagements across all platforms
And became our most successful Twitter play to date
Role: Copywriter, Producer
When: 2023
Company: Air
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