Francis Zierer
Oxygen, or A Behavioral Study of The Creative Process
At the top of March, 2022, Air’s CEO gave my Comms Director and I a budget and a very simple brief: “I want to make a big, creative swing. I want it to resonate with agency creative directors. And I want it live next month.”
We found, in Cash Studios, an excellent agency partner and worked with them to turn the project around in less than two months.
For my part, I gave feedback on the script and final edit, scouted locations, and did everything I could to help the shoot go smoothly — including playing the nonspeaking role of “Interviewer #2.”
Roles: Associate Producer, Actor
When: 2023
Company: Air
Agency: Cash Studios
We were explicitly seeking ad industry press with this campaign and we were stoked to get it. See: Ad Age, Little Black Book, Vimeo Staff Pick, The One Club, and as the lead example in an Adweek article, “Why Does B-to-B Marketing Have to Be Boring?”